You remember OK Go: rose to prominence (kind of) with “Get Over It” — still the best thing I’ve heard from them — and then hit it big with a series of inventive Internet videos for not-particularly-good songs that nonetheless did their job and garnered huge amounts of views online.
Their latest, a shameless team-up with Chevy, is actually very cool. The video features the band playing 1,000 instruments using their car. And although Chevrolet’s accompanying Super Bowl commercial features a skydiving car, it doesn’t really do much for me as it feels like it should.
From the Youtube description of the OK Go Needing/Getting video:
A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version of Needing/Getting, singing as they played the instrument array with the car. The video took 4 months of preparation and 4 days of shooting and recording. There are no ringers or stand-ins; Damian took stunt driving lessons. Each piano had the lowest octaves tuned to the same note so that they’d play the right note no matter where they were struck.
